COVID-19 has been an opportunity for businesses to demonstrate empathy towards customers at a time of great need, but it is also a period where gaps have been exposed. Some businesses prospered, and some faltered. But what are the similarities between those that delivered excellent customer service? And what lessons can we learn for the future?

Aileen Allkins recently shared her insight with Elite Business on who’s been the saints and sinners of customer service during the pandemic and why now, more than ever, businesses must adopt a customer-centric mindset.

Find out more and read Aileen’s full article in Elite Business here.