Attracting new customers is, of course, critical for business success, but retaining existing customers is just as important.

Too often businesses get lost in the excitement of winning new customers and fail to recognise the long-term value of existing customer loyalty. Businesses need to remember that sustained success can only be achieved through a combination of recruiting and retaining customers.

Aileen Allkins recently shared her insight with Small Business, on five ways to add value to retain your customers.

Find out more and read Aileen’s full article on Small Business here.