A staggering 97% of CEOs believe customer satisfaction is key to business success.

Business leaders often talk at length about the importance of customer experience, but all too frequently fail to support customer service staff and deliver on the most basic customer tasks. Customer service calamities have become a regular occurrence during the pandemic, but it is the consistent small issues that arise that can drive people away.

As customers rein in their spending during a time of crisis, businesses cannot afford to be lax with their customer experience.

Aileen Allkins shared her insight with MyCustomer on how to avoid the small customer service mistakes that drive customers away.

Find out more and read Aileen’s full article on MyCustomer here.