Insights
Insights2021-02-22T10:22:32+00:00

Avoid the small mistakes that drive customers away

A staggering 97% of CEOs believe customer satisfaction is key to business success. Business leaders often talk at length about the importance…

A staggering 97% of CEOs believe customer satisfaction is key to business success.

Business leaders often talk at length about the importance of customer experience, but all too frequently fail to support customer service staff and deliver on the most basic customer tasks. Customer service calamities have become a regular occurrence during the pandemic, but it is the consistent small issues that arise that can drive people away.

As customers rein in their spending during a time of crisis, businesses cannot afford to be lax with their customer experience.

Aileen Allkins shared her insight with MyCustomer on how to avoid the small customer service mistakes that drive customers away.

Find out more and read Aileen’s full article on MyCustomer here.

By |November 25th, 2020|

Five ways to add value to retain your customers

Attracting new customers is, of course, critical for business success, but retaining existing customers is just as important. Too often businesses get…

Attracting new customers is, of course, critical for business success, but retaining existing customers is just as important.

Too often businesses get lost in the excitement of winning new customers and fail to recognise the long-term value of existing customer loyalty. Businesses need to remember that sustained success can only be achieved through a combination of recruiting and retaining customers.

Aileen Allkins recently shared her insight with Small Business, on five ways to add value to retain your customers.

Find out more and read Aileen’s full article on Small Business here.

By |November 17th, 2020|
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